Many brands claim to be ethical these days, but how to tell which ones are really up to scratch? Here are some tipples that are worthy inside and out
Barely a day goes by without a press release hitting my inbox with news of a drink whose makers are claiming to be doing their bit to save the planet – or what are known in the business world as “brands with purpose”.
You won’t be surprised to learn that much of this is driven more by enlightened self-interest than by a sudden wave of altruism. Research has shown that consumers, particularly younger ones, want to know whether the companies they buy from are sustainable, and that as many as two-thirds of them support carbon labelling. As a result, an increasing number of companies are becoming B Corp-certified, which requires them, among other obligations, to consider the impact of their activities on the environment.